Toledo Home Buyers, Sellers, and Real Estate Agents serving Greater Toledo, OH will get a Real Estate Channel on April 17, 2008.
HomeFinder Channel 100 will feature 24 hour Real Estate programming of Toledo homes for sale, organized by neighborhood. The channel is seen exclusively on Buckeye CableSystem and serves real estate markets in NW Ohio and SE Michigan.
The launch promotion and saturation campaign begin the week of April 17. This will be a high profile launch as Buckeye CableSystem intends to rapidly make HomeFinder Channel 100 a household name in the Toledo Real Estate Services Community.
Publicity Releases, Cable TV advertising Spots, and Blade Advertising will all work together to drive Toledo Real Estate viewers to the new station.
The companion Real Estate web site, at www.HomeFinder100.com is already online for consumer searches of homes for sale in toledo. This web site offers fast, easy, powerful searches with features and ease of use not found at other real estate search sites.
TV AD CAMPAIGN ANNOUNCED:
A ”Branding Ad” dubbed ”PUZZLED”, is already on the web site, and will air on multiple cable channels starting April 17th. Three additional spots will also run on multiple channels, and over a dozen HomeFinder Channel 100 TIPS spots and Interstitials will run on the channel itself. Tips will help buyers and sellers by sharing valuable information for decision making. Interstitials will explain more about the workings of the channel and web site.
Participating Real Estate brokerages will recieve free publicity during the launch promotion as a “Thank You” ad will feature broker logos and will play on multiple channels in a “Cross Channel” campaign.
BLADE ADS SCHEDULED
Quarter Page (3 columns X 10.5 inches) – color version and a B&W version
- Thursday, 4/17/08 - Sunday, 4/20/08 - Wednesday, 4/23/08 - Saturday, 4/26/08 - TOTAL INCHES = 126
ONGOING SCHEDULE 2 column X 3 inch ad – 4 of these can run weekly
- (3 – Monday – Saturday, 1 Sunday) Sunday, 4/27/08 - Monday, 4/28/08 - Wednesday, 4/30/08 - Friday, 5/2/08