PRESS RELEASE FOR IMMEDIATE RELEASE
Buckeye CableSystem - 5552 Southwyck Blvd - Toledo OH 43614
Contact:
Lonn Dugan, Real Estate Manager
GOOD NEWS "ON THE MAP"
FOR TOLEDO REAL ESTATE MARKET:
House Hunting Improved by Innovative Mapping Tool
Now Available at HomeFinder100.com
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HOW
IT WORKS: (Cont)
A
traditional "list view" of homes for sale comes up after any
search. However, clicking a "MAP VIEW" tab will cause the web
site to change to map mode, using RealMap 100 tm Search Tools.
The number of homes shown on a single map can be set to 100
or more. The RealMap 100 tm Search Tools provide interactive
maps that can be zoomed, scaled, or scrolled as desired. A unique
and personalized map is drawn by the location of the map pins
resulting from the personalized search criteria entered.
Each
map pin shows a home that is listed for sale. Placing the cursor
over a map pin on the resulting map reveals the address. Clicking
the map pin produces a "bubble vew" with street photo, price
and basic information. Clicking the photo, or the link for "more
details" will open a complete web page about that particular
home. Once an area is visualized in the map mode, the web searcher
can reduce the number of homes to a manageable number by adding
other details such as foundation type and architectural style.
In
a typical example, a www.HomeFinder100.com web visitor can use
RealMap100 tm Search Tools to locate a desirable school, such
as the area served by Sylvania Northview High School. By switching
to MAP VIEW and choosing to display 100 or more homes per map,
the buyer can let the map pins effectively draw a map of this
area. Once the area is visualized with RealMap 100 tm Search
Tools, the house hunter can narrow the search to only those
homes with the most desired characteristics.
For
instance, one could map only those two-story homes with 3 beds
and 2 baths, having at least 1500 square feet, built after 1997,
priced below $200,000 (etc, etc). If still too many homes in
the result, they can choose to see only those with a master
bath, a basement, and/or a fenced yard! "Now that's real map
search power", says Dugan.
WHY
DID BUCKEYE PUT THE REAL ESTATE CHANNEL ONLINE? "Online
is one of our strengths, due to our experience with Buckeye
Express Internet Service", says Steve Piller, Vice President
of Advertising Sales at Buckeye CableSystem. "Buyers have flocked
to the internet because it is more searchable than a home magazine
or print ad. Sellers like to use the web to see what homes like
theirs are selling for. These facts make the web site is an
important part of the Channel 100 service."
WHY
DID BUCKEYE PUT REAL ESTATE ON TV? "Television is powerful",
exclaims Piller. "Buckeye CableSystem is the market leader in
Cable TV service in Greater Toledo. With our new technology,
television advertising has never been this affordable! Although
web searches are still popular, there is certainly a place for
television in this market. There is nothing better than a complete,
full motion video with professional narration to help the buyer
understand a property that is being advertised. It gets
people excited enough to want to make a call to the agent so
they can go see the property!" Dugan adds, "Both buyers and
sellers report that they enjoy watching real estate shows on
Television. They like many popular HGTV shows as well as those
on Channel 100."
Unlike
other real estate shows, HomeFinder Channel 100 shows homes
for sale organized by neighborhood. Each show concentrates on
one area, such as Sylvania, Perrysburg, or West Toledo, and
shows homes by all participating brokers and agents. "This organization
by neighborhood makes it easy for house hunters to discover
and learn about the various neighborhoods in our greater metropolitan
area. Buyers can quickly learn which areas have the homes that
are most appealing to them, while sellers can learn about the
competitive landscape. It helps the seller price their home
when they can easily see what other homes are selling for in
their own neighborhood.
"It's
easier to watch TV and talk with somebody about your house hunting
ideas than it is to share a computer mouse and web site" says
Dugan. "Sellers benefit from knowing that their agent is providing
the most powerful marketing tools available."
HOW
POPULAR IS HOMEFINDER CHANNEL 100? Both TV and online services
are succeeding. Hundreds of homes have been placed into television
ads on Homefinder Channel 100 so far this year. In recent months,
viewers have made HomeFinder Channel 100 the number one most
watched local VOD channel after local news and sports offerings.
HomeFinder100.com carries nearly 4000 listings from 30+ brokerages
and 50+ area real estate offices. The web site has served over
3,000,000 pages since its launch in April of this year.
Dugan
is thrilled with the growth of the service, noting, "Since its
launch in April of 2008, the program has nearly doubled in size
by many measures, including the number of participating companies,
agents, and listings. Increasing web visits show how successfully
we are meeting the needs of buyers and sellers." He continues,
"This is just the beginning! RealMap 100 tm Search Tools are
just the latest example of innovation found in our programs.There
are no other Dual Platform programs quite like this, anywhere
in the world. We
are quite proud to introduce this amazing technology right here
in Toledo."
"HomeFinder
Channel 100 makes television advertising affordable to Realtors
and Small Businesses, while making online marketing easy. Buckeye
CableSystem will continue to add features as we conclude the
year 2008, and head into 2009. Our goal is to make sure the
channel and web site provide as much value as possible to buyers,
sellers, realtors, and our community as a whole. Even
small businesses are learning just how focused and targeted
our audience is. They can use ads on this channel to make their
phone ring - even if their overall budget is not big enough
for network TV!"
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